The Lincoln Rd Business Improvement District, Inc. was formed with the purpose of stabilizing and improving the Lincoln Rd retail business district (which is located within a nationally recognized historic district) through promotion, management, marketing and similar services by representing and advocating for the property owners and business owners located within its boundaries.

By promoting and encouraging the continued development of a diverse, vibrant and pedestrian-friendly Lincoln Rd mixed use neighborhood, the LRBID provides a dynamic setting for businesses, the visiting public, arts and entertainment, as well as area residents. Lincoln Rd is the cultural and civic hub for the community. The LRBID fosters a spirit of cooperation and maintenance of high standards of quality among its members, bringing transformative projects into the District. The LRBID is committed to creating a favorable environment, which will increase commercial and cultural activity within the District of Lincoln Rd.